The 2023 Indigenous Celebration warm-up jersey was designed by Jacob Alexis and Richard Running Rabbit, who also created the Calgary Hitmen's Every Child Matters jersey. Jacob and Richard designed the jersey to tell the story of the Indigenous community in Treaty 7 Territory, adding to the Blasty logo and creating a unique shoulder patch.
The Blasty logo is used to honour tradition, the organization, and Flames fans. Blasty has a circle around his eye for keen vision, the stripes were added to symbolize great achievements, and the eagle feather often represents the culture and our connection to history - Indigenous communities use them to honour great achievements or milestones. This speaks to reconciliation land also coincides with change, therefore, the flames in the tips of the feathers are used to represent that spark of change in forward-moving direction. The overall design is intended to be representative of the people and to share that connection and history of their relationship with the land.
The jerseys will be signed, worn in warm-ups on Saturday, and then auctioned off with proceeds being directed to local programming in each of the Treaty 7 First Nation communities.
A hoodie, T-Shirt and pucks are available for fans to purchase. Shop the 2023 Indigenous Celebration collection here.
